Personal Trainer Branding

A good friend Anna is setting up her Personal Training Business – Anna Katherine Personal Training. Her vibe is youthful, fresh and modern. She’s going to be combining life coaching so this is incorporated with the ‘fitness, wellness, and happiness’ tagline. You can see Anna on Instagram – her @annakatherinept profile is well worth a follow for it’s inspirational quote posts and photos of Anna’s CrossFit adventures and fit, happy lifestyle.

Personal Trainer Branding Deliverables

Kestrel Design provided Anna Katherine PT with her logo, logo variations, and tag-logos to use specifically on her social media. We also put together some patterns and provided her with the files so that she could make up custom branded social media posts for promotion and inspirational quotes.

Anna needed business cards, client folders and simple stationary so we put all that together in files ready to send to her chosen printers. All the files were correctly sized and in the preferred file formats. That’s lots of headaches taken care of!

Anna had already started to put together a website, but we happily helped to custom-code a new header image to tie her website to her new branding. We incorporated this into her chosen premium WordPress theme by creating a simple add-on theme which we uploaded and initiated for her.

Personal Trainer Branding Board

We also put together a brand board which you can see below. This board gives Anna all the starting points her company needs. Fonts, colours, patterns to use and inspiration images to keep her brand-minded. Feel free to pin this image for your own inspiration and remember to look up Anna Katherine Personal Training.

Personal Trainer Branding

Your own Branding for the perfect fit

Have your own branding designed by Kestrel Design to match your company’s vibe, goals and aspirations. Just get in touch with us using the form on the homepage, via Facebook or by emailing

Personal Trainer Branding was last modified: February 4th, 2017 by Kim Debling