Physiotherapy Branding – logo and brand board for a new physio business

Here’s a recent brand board for some physiotherapy branding we did. Keep Moving Physiotherapy is a business just starting in the UK. The owner Michelle is a highly experienced physio who has specialised in physiotherapy after a stroke. Her great business needs a highly identifiable logo and a strong professional feel. We developed the physiotherapy logo with her and created the branding to work with it. All gets presented in a branding board which helps a business to keep their branding consistent.

Physiotherapy branding logo

We experimented with lots of different logo ideas but stuck to this simple stylised figurine as they are highly associated with physiotherapy services. Sometimes it’s worth having a logo which is very different, but we agreed with Michelle that in healthcare it is worth sticking to the established association. The figure lines and posture of the figurine are very important to get right since the logo needs to convey health and vitality to customers. Blues dominate in the logo and branding as it is a highly professional colour, and is strongly associated with healthcare fields.

We took the exact colour of the dark blue used in this logo directly from the NHS Physio uniform – a colour all customers will strongly associate with the care they’ve already received.

Logo variations

Circle, square and monochrome logo variations are important when using your logo in day-to-day life. Most social media sites require a square or circular logo so a landscape logo just won’t look good. A logo needs to work in just one colour too. A simple monochrome logo can be used for watermarks, on dark backgrounds, for printing products or for embroidery.

Physiotherapy Branding Brand Board

Fonts, Colours and Patterns

A logo does not complete all businesses branding needs. Your literature, your website, your social media accounts and your business interior design needs to tie together. That’s why a branding board can be so important to a business owner. In our brand boards we specify colours, fonts and patterns that work together with your logo to give the sort of look and feel your business needs to succeed in its area.

For the Keep Moving Physiotherapy branding we created a custom pattern consisting of waves of blue and light. We also teamed it with a marble texture and a simple ombré.

Your own Branding for the perfect fit

Have your own branding designed by Kestrel Design to match your company’s vibe, goals and aspirations. Just get in touch with us using the form on the homepage, via Facebook or by emailing

Website Colour Schemes – A Tutorial

Website Colour Schemes

So you’re starting a new website, a new company, or a new brand. You need website colour schemes that work for the web, are professional and look great. Here is Kestrel Design’s easy step-by-step tutorial on how to make a colour scheme.

The basics

This first step for creating website colour schemes is easy. Choose white for your background and combinations of grey and black for your text. There are lots of reasons why you should choose this monochromatic scheme for your main colours. We like this article’s explanation of some of those reasons: Psychology of Black and White and What They Mean for Your Business. Black or grey text on white is easy to read, traditional, and professional looking.

Grey #7A7A7A

Add your brand colour

Next, add your main brand colour(s). Kestrel Design suggests adding at least two – choose a lighter or darker version of your main brand colour if necessary. In the colour scheme below you can see we have added two shades of teal-blue.

If you don’t yet have a brand colour then why not find a colour using this online colour picker tool. The hex code is the code starting with an ‘#’ sign.

Grey #7A7A7A
Teal 2 #84B8B4 (Main brand colour)
Teal 1 #B8E0DE (Main brand colour, lightened)

Add an accent colour or two

Finally, take the complimentary colour from your brand colour. To find the complimentary colour, pick the colour which is opposite to your brand colour from the colour wheel. So the opposite of a blue colour will be orange, the opposite of a red will be green etc. Feel free to move left or right a little to find a colour that feels good to you.

Color Wheel - how to make website colour schemes

In our scheme, that accent colour is orange, and because our teal is quite a muted blue, we have selected a brighter orange to create a highlight. This accent will only be used in very small amounts.

For a second accent, we have chosen a colour that is near to our accent colour on the colour wheel – in this instance a yellow. Again, this colour will only be used in tiny amounts so feel free to make it a bright colour.

Grey #7A7A7A
Teal 2 #84B8B4 (Main brand colour)
Teal 1 #B8E0DE (Main brand colour, lightened)
Orange #FA8925 (Opposite colour)
Yellow #F2DEA0 (Opposite colour’s neighbour)

Using your Scheme

Set your background to white, then make your text grey and black. Try grey for paragraphs and black for headings. Make links, highlight backgrounds and banners your main scheme colours. Finally, add small pops of your accent colours – try using them highlighted text, bold text and call to action buttons.

Having a colour scheme designed for you

Kestrel Design will design a colour scheme as part of your branding, but we can also design a colour scheme for you from scratch or based on your current company logo or branding. Please get in touch with us using the form on the homepage, via Facebook or by emailing

Personal Trainer Branding

Personal Trainer Branding

A good friend Anna is setting up her Personal Training Business – Anna Katherine Personal Training. Her vibe is youthful, fresh and modern. She’s going to be combining life coaching so this is incorporated with the ‘fitness, wellness, and happiness’ tagline. You can see Anna on Instagram – her @annakatherinept profile is well worth a follow for it’s inspirational quote posts and photos of Anna’s CrossFit adventures and fit, happy lifestyle.

Personal Trainer Branding Deliverables

Kestrel Design provided Anna Katherine PT with her logo, logo variations, and tag-logos to use specifically on her social media. We also put together some patterns and provided her with the files so that she could make up custom branded social media posts for promotion and inspirational quotes.

Anna needed business cards, client folders and simple stationary so we put all that together in files ready to send to her chosen printers. All the files were correctly sized and in the preferred file formats. That’s lots of headaches taken care of!

Anna had already started to put together a website, but we happily helped to custom-code a new header image to tie her website to her new branding. We incorporated this into her chosen premium WordPress theme by creating a simple add-on theme which we uploaded and initiated for her.

Personal Trainer Branding Board

We also put together a brand board which you can see below. This board gives Anna all the starting points her company needs. Fonts, colours, patterns to use and inspiration images to keep her brand-minded. Feel free to pin this image for your own inspiration and remember to look up Anna Katherine Personal Training.

Personal Trainer Branding

Your own Branding for the perfect fit

Have your own branding designed by Kestrel Design to match your company’s vibe, goals and aspirations. Just get in touch with us using the form on the homepage, via Facebook or by emailing

Branding – Business Cards, Postcards and Stickers


Branding, or Identity, is the main way a company shows itself to its customers and potential customers. Every company assesses a certain amount of risk before portraying them in a certain way to the public, and this is done using a technology called predictive analysis (You can read extensively about it on the Salesforce website). If branding is not taken seriously, start-ups are much more likely to fail. If established companies do not take care to present a unified image, they are much more likely to be left behind in their field. Very few customers won’t care about the look and feel of a company, but the vast majority will. Branding can make your company look high-end, look good value, look friendly, look professional, look exclusive, look established and much more.

Pilates Studio, Seattle

Union Pilates approached us to take their existing logo, make a few small changes to it, then produce designs for unified business cards, postcards, and stickers. They wanted a gentle, clean look that displayed simple photographs and showed the range of their logo variations. Their business cards come in different formats and in horizontal and portrait styles. The little stickers can be used to remind their customers to keep good posture outside their classes and thus it keeps their brand in mind.

Branding Design

We loved Union Pilates’ logo – the main text is made up of a soft customised font combined with easy to read subtext. The colour scheme combines crisp white, sea-foam green and a darker blue-green. Crisp clear images of the studio itself show the studio’s beautiful facilities, which are also crisp, clean, simple and very elegant.

Branding for your company

Kestrel Design is happy to work remotely with businesses (whether start-up or established) from all over the world. We also offer interest-free payments so that businesses can afford their branding – we know how difficult cash-flow is for entrepreneurs and want to help great businesses become greater. Please get in touch via the contact form on our homepage, or email

Creating a great design brief for your designer

Creating a great design brief for your designer

What is a design brief, why do you need it and how do you go about creating one? We know this task can be daunting – we’ve done it ourselves when outsourcing. Read why a design brief is so important then follow our six step guide.

Why is a design brief important?

When choosing a designer you might take many factors into account. Some obvious ones might be:

  • You lIke the work in their portfolio
  • You’ve worked with them before
  • Someone you respect has used them, or recommended them
  • They are physically located close to you
  • They speak your language (literally)!
  • They are within your budget
  • Their site/social media gives you a good feeling about their work ethic

But when you make contact you might be surprised at the amount of work you need to do just to get them started. The reason for this is simple:

Yes, a designer can create a design without pointers or directed inspiration. But the resulting design has little chance of being what YOU wanted.

This results in a few outcomes:

  1. You are disappointed in the first draft and start to have reservations
  2. You may feel guilty at having to negatively critique a designers work
  3. The designer has wasted some time and effort that could have been better used on your project
  4. The designer might love the design they created and be upset at the critique!

Points 2 & 4 are a reality in the design world, but at Kestrel Design we’d like to make it clear: negative feedback is a GREAT thing. When we receive it we can get closer to exactly what the client wants, and we can do that quicker! NEVER hesitate to tell us what you don’t like.

That being said how do we avoid first drafts being way off what you, the client, wants? By asking you to create a design brief for us. The more detailed and precise a design brief is, the closer the resulting first drafts will be. Don’t worry about curbing creativity as designers learn to work magic within, and because of, constraints.

So let’s work to build a GREAT design brief.

Step 1.
Briefly describe what it is we’re designing.

Step 2.
Tell us who your target audience is, who they might admire, what feelings are important to them and what their focus might be.

Step 3.
Tell us why your product/service/company etc is special versus your competition.

Step 4.
Tell us of any ideas you already had in mind. This could be colour, symbols, icons, layouts, shapes and can be as detailed or vague as you need.

Step 5.
Give us some inspiration by showing us some examples of what you love. This can be from our own portfolio or anywhere on the Internet. Links are great, copying and pasting images is good. A Pinterest inspiration board would be fantastic!

Step 6.
If possible let us know where the ideal design would be on the following scales – either one or the other, or not sure/in the middle.
Bold or Subtle
Masculine or Feminine
Value or Expensive
Simple or Busy
Loud or Quiet
Playful or Serious
Modern or Classic
Young or Mature

Put your design brief all together in a document, email or call and let us get to you with our first draft! Don’t forget to attach any imagery or content that you need us to include in the design.

A few recent designs

A few recent designs

Click for closer view.

Raw Honey packaging – transparent label with simple look.Jar Packaging Design

Foreign Shopper – needed adult and child versions of packaging, sticking to their logo colours.Packaging Design


Isoflect poster to advertise their insulation product. Wanted a masculine look plus various includes (robot, house, positive points)Poster Design